03/28/2009

  The National 4 x 4 Show, in Brisbane Queensland, from March 20th-22nd 2009, encompasses everything related to the 4x4 enthusiast including camping and fishing.  It is Australia's largest such event and despite the current economic uncertainty, they posted record crowd attendances over the 3 days and smashed the previous years attendance figures.  What better way for Continental Australia to relaunch a renewed, revamped and remotivated exhibitor at the show, namely General Tire. Without doubt the stand proved to be an attention Grabber!

 Continental Australia, together with our valued distribution partner and extreme 4x4 enthusiast, Chris Hummer teamed up to put on one of the most "dynamic" stands at the show.  The display featured the Grabber AT2 as the flagship product and clearly demonstrated that it will successfully conquer the extreme terrain conditions of Australias' terrain..

 As a result of the show, Continental Australia, raised a considerable amount of new leads and the advanced party of tyres are now making their way into new territory. Continental Australia are actively conscripting new dealers in preparation of the first assault in reclaiming General Tires rightful place in the Australian 4 x 4 market.